Here is my illustration for the campaign poster. This is also the illustration for my Ebook cover. The illustration shows the things that cause garbage and landfill odor in the city, also shows that people don’t have awareness in waste management and separate different types of garbage.
At first the slogan was “Don’t be trashy” as one of my friends suggested =)) I kinda like it because on one hand it tells people to not litter garbage everywhere but on the other hand, it also means don’t be a trashy person. However it seems a bit harsh. Therefore I changed it into Don’t be ignorant.
ILLUSTRATION WITHOUT TEXT
I’m kinda into this dark red color. However the orangy yellow above looks brighter and more “eye-catching”.
ILLUSTRATION WITH SLOGAN
At the end I changed my slogan into Keep The Waste Away so that it would be more relevant to my design, which is the Underground Pipe System for waste management.
THE FINAL ONE
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